About Us
About Us
Confidence in the Kitchen
At West Bend, our easy-to-use, affordable kitchen appliances give home chefs the confidence to take on those coveted family recipes or viral food sensations. Chic, yet classic, West Bend kitchen appliances have been trusted for generations. Best of all, you won’t keep your hungry family waiting — West Bend allows you to quickly whip up a delicious meal, saving time and energy.
A Legacy of Innovation and Quality
West Bend's story began in September 1911 when it was founded in West Bend, Wisconsin. Initially, the company focused on aluminum cookware, gradually expanding its product line to include kitchen appliances with new products such as the Waterless Cooker. This strategic shift set the stage for the brand's future success.
Pioneering a Game Changer
In 1950, West Bend revolutionized morning routines with the introduction of the first automatic percolator, a true game-changer. This innovation simplified the coffee-making process and quickly became a staple in households across America. It was a testament to West Bend's commitment to making everyday life easier through thoughtful design.
Meeting Modern Needs
Over the years, West Bend continued to diversify its product portfolio. From electric skillets to its renowned Stir Crazy popcorn makers, their appliances found a place in kitchens worldwide. The brand's dedication to understanding and meeting the evolving needs of consumers has been a driving force behind its continued success.
Innovation Meets Convenience
Perhaps one of West Bend's most iconic innovations is the electric slow cooker, introduced in the 1970s. This kitchen marvel allowed busy families to prepare delicious, home-cooked meals with ease. It's a testament to the brand's commitment to blending innovation with convenience.
Quality Assurance: A West Bend Tradition
Throughout its history, West Bend has maintained a strong focus on quality assurance. Their products are known for their durability and reliability. This commitment to excellence has fostered trust among consumers, making West Bend a household name.
Looking Ahead
In 2017, the West Bend brand became a part of The Legacy Companies, headquartered in Weston, Florida. An industry leader with a foundation built from innovation and quality, The Legacy Companies continues the West Bend tradition of identifying the needs of consumers and today’s modern kitchen.
For over a century, West Bend has been a household name synonymous with innovation and quality in kitchen appliances. From its humble beginnings to its trailblazing innovations, this brand has left an indelible mark on the industry and people’s lives that will continue for generations to come.
Life gets messy, and West Bend is here to make it easier.